Course Description

It is difficult to justify a higher price. So, don't try. Instead, learn how to do a comprehensive cost justification

Understanding the elements that are included in a cost justification, like ROI and TCO can help you hold your price point. In fact, it can even help you eliminate the prices objection entirely. 

The price objection is the most common objection salespeople face. 

What would it be worth to you to have a professional method for overcoming or eliminating the price objection?


NOTE: You will be asked for your name and email address. We do not retain these, use these, or share them. If you would like to receive Chuck's free newsletters, email him: [email protected]. In the history of recorded time, no customer has ever said,' Your price is too high,'and meant it. "  - Chuckism #6" There are two types of people in the world: those who know they are in sales and those who don't." - Chuckism #1 PHILOSOPHY Regardless of your profession, you are in sales. Obviously, salespeople are. And so are their leaders. Teachers are in sales since they must convince students to learn. Doctors and nurses are in sales. Parents have an awesome sales responsibility. Everyone is a teacher. Your wisdom matters. Wisdom is the combination of education and experience. Everyone we meet can teach us something and can learn from us, but we may have to "sell" our wisdom before they will buy it.  CREDENTIALS Former top salesperson out of 1,100 at A.T.&T.Successful national account manager, Inducted into the Speaker Hall of FameEarned Certified Speaking Professional designation (4-year program)Received "Lifetime Achievement Award" and "Impact Speaker of the Year" recognition from the world's largest invitation-only CEO and senior executive membership organization Decorated Vietnam veteran" If I always do what I've always done... I'll have less than I've ever had before." [email protected] | ww.ChuckReaves.com

Chuck Reaves, CSP, CPAE, CSO

Hall of Fame Professional Speaker

Course curriculum

  • 01

    Cost Justification

    • Cost Justification

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$79